The traditional pilot season has shrunk to a nub of what it used to be as networks focus on year-round programming.
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Your support keeps our reporting free for all to use. Stand with us today.If you're enjoying this article, you'll love our daily morning newsletter, How To LA. Every weekday, you'll get fresh, community-driven stories that catch you up with our independent local news.This week, both the traditional networks and three of the major digital video platforms pitched advertisers at their Upfronts in New York, where sports, live events and less scripted content seemed to be the trend.As the traditional pilot season shrinks to a nub of what it used to be, networks are focusing on year-round programming, as well as amplifying the value of live sports and events, which remain television’s most lucrative draws. In particular, as is the conceit of the Upfronts, the ratings sports generates appeals to advertisers.Sports Hulu, the joint venture between Disney, Fox and Warner Bros. Discovery that’ll aggregate their sports broadcasts into a new service, is expected to launch in the fall. Disney’s global ad sales chief Rita Ferro emphasized that the company feels optimistic about the service’s chance to bring in new customers, in particular younger ones who would pay for such an offering. Amazon and Netflix would have normally been confined to the NewFronts, but now they’re participating in the Upfronts proper. They threaten to siphon away ad dollars from the traditional networks with their recent forays into the ad space. On Tuesday, Amazon highlighted its Thursday Night Football and “Dad TV” offerings, while Netflix added two NFL games this Christmas and is likely to highlight its recent successes in the live event space with the Tom Brady roast and John Mulaney talk show.A new trend in travel focuses on disconnecting from modern life and reconnecting with oneself in nature. It's called a"quiet vacation."Remembering The Late Owner Of Samy's Camera: The Favorite Pit Stop For LA's Photo Community Samy Kamienowicz, the man who founded the retail camera stores and became a fixture for the city's creative community, has died. Los Angeles pays tribute.Known for its elaborate light displays, this year, the neighborhood is expecting a bigger crowd tied to the release of “Candy Cane Lane” on Amazon Prime Video.What Happened After The Nation’s Only Unionized Strip Club Reopened In North Hollywood — 6 Months LaterActors Take To The Internet To Show Their Residual Checks, With Some In The Negative The Alliance of Motion Picture and Television Producers rejected the SAG-AFTRA union's request for a separate type of residual payment that actors would get once their programs hit streaming services.Under Pressure To Account For Millions From Taxpayers, OC Nonprofit Announced It Was Shutting DownCalifornia Universities Are Required To Offer Students Abortion Pills. A Lot Just Don't Mention It
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