Dr. Lance B. Eliot is a world-renowned expert on artificial intelligence with over 8.1+ million amassed views of his AI columns and been featured on CBS 60 Minutes. As a CIO/CTO seasoned executive and high-tech entrepreneur, he combines practical industry experience with deep academic research.
In today’s column, I explore the somewhat shadowy topic of subliminal messaging in generative AI and large language models or LLMs. The idea at hand is relatively straightforward but has yet to be deeply examined. Here’s the deal. Suppose that the output generated by AI contains subliminal messages, either instigated at the hands of human direction or arising due to some kind of computational happenstance.This analysis of an innovative proposition is part of my ongoing Forbes.
Other research says that subliminal messaging is not limited to short-term impacts. The claim is that subliminal messaging can have long-term effects too. The belief is that a subliminal message can essentially lodge into your long-term memory and arise on future occasions. “Here, we demonstrate that a few exposures to novel subliminal information are sufficient to influence delayed decision-making. The surprising impact of subliminal messages on rational, intentional, conscious behavior lends subliminal protocols to practical applications, of which advertising is just one example. This is unprecedented evidence of the longevity and impact of subliminal messages on conscious, rational decision-making.
The audio-based inserted subliminal messaging falls along the lines of those splashy claims that the Beatles or various rock bands supposedly included sounds or vocalizations as subliminal stimuli. Generative AI can do that too. Finally, the fourth possibility is the use of subliminal messaging in text-based outputs and interaction.I’m sure you are wondering what in the world would cause generative AI to try and make use of subliminal messaging.
One viewpoint is that this is an atrocious violation of human sanctity. You are trying to trick people into doing something. It is underhanded. A contrary viewpoint is that getting someone to eat popcorn is a harmless and almost silly consideration. Even if the messaging works, you haven’t harmed the person. They just went and got an extra bucket of popcorn. No big deal.
Generative AI Large Language Models LLM Openai GPT-4O O1 Chatgpt Anthropic Claude Google Gemini Meta Llama Subliminal Messaging Mental Health Therapy Psychology Cognitive Science Neuroscinece Subliminal Stimuli Persuasion
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