Jeju Island, South Korea's top tourist destination, is set to become a leader in blockchain tourism by introducing NFT-based digital visitor cards in late 2025. The cards will offer perks and discounts at popular attractions, aiming to attract younger travelers and bolster the island's tourism industry.
Jeju Island , South Korea ’s most famous tourist destination, is embracing blockchain technology to transform its tourism sector. Starting in the second half of 2025, the self-governing province plans to roll out NFT -based digital visitor cards, offering discounts, travel subsidies, and special membership perks at popular attractions.
Reports indicate that the initiative targets Millennials and Generation Z travelers in a bid to boost the island’s tourism industry by providing a tech-driven experience. The NFT cards will leverage blockchain technology to store visitor data, such as travel history, photos, and videos, on a secure and tamper-proof platform. While details about the blockchain platform and card pricing are not yet available, a trial phase will precede the full rollout to test the program’s viability. This initiative builds on Jeju Island’s history of exploring blockchain technology. For instance, back in 2019, the island launched a government-backed research project to position itself as a global blockchain hub. Subsequent projects included a COVID-19 contact tracing system. The move also aligns with South Korea’s broader focus on Web 3 and digital innovation. South Korea first started exploring NFTs in 2021 to examine the integration of this sector into its tax system. The following year, NFTs witnessed a dramatic surge in crypto adoption. By the end of 2024, the country’s crypto user base had exceeded 15.5 million
BLOCKCHAIN NFT SOUTH KOREA TOURISM JEJU ISLAND
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