A movie from a YouTube creator has been taking over the box office since its debut earlier this month, and it's set to join an exclusive club of legendary movies after making a ton at the box office.
movie from a YouTube creator has been taking over the box office since it made its debut earlier this month, and it's set to join an exclusive club of legendary movies after making a ton at the box office .
The film made a quiet debut in the festival circuit, but had made even more waves before it hit theaters thanks to a viral marketing campaign that quickly caught the attention of potential moviegoers. It's already impressive as its opening weekend saw a return of $17 million from a reported budget of just $750,000.
But the film has seen an even greater return in its second weekend as word of mouth is spreading for the movie and more are seeing it the second time around. It's gotten so big in its second weekend, in fact, that it's already made an impressive $75 million worldwide. This puts it in the 'the ONLY wide-release horror film on record to grow in its second weekend at this scale' position.
While it's going to join the same club as other previous low budget horror successes thanks to word of mouth, it's even more impressive because Obsession was able to be such a success in the modern Horror landscape. The film isn't a franchise release or an adaptation of a different medium, it's a new idea from Curry Barker, who had been steadily releasing online content through social media platforms and YouTube for years before this theatrical debut.
And it's through that viral mentality that the film has been able to tap into a 'don't miss' kind of vein that no other film this decade has been able to do in the same way. It's also driving people to theaters because it's such a breath of fresh, youthful air.
Not only is it a story with younger characters at the center of it all making very stupid young people kind of mistakes, it's got a lot of moments that are going to resonate with a modern, social media climate audience. Many of its moments have gone so viral on different platforms that curious watchers (who might not have gone to theaters otherwise) are making their way out to see it to make sure they're a part of the conversation too.
It's likely going to come to digital platforms in a few more weeks. It's the norm for films these days to hit digital a month after their debut in anticipation of weaker theatrical run, and it's likely that the same will happen here. But its success in theaters could keep it on screens even longer than expected. Especially with returns like this.
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Movie Youtube Creator Box Office Legendary Movies Horror Popularity Modern Horror Younger Characters Social Media Tape Into Viral Culture Impact Digital Release
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