The GPU market is built on a broken foundation

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The GPU market is built on a broken foundation
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After double majoring in unemployment (English and Art History), Igor’s career prospects were, to say the least, limited. It was either become a teacher or a writer. Thankfully, he went with the latter.

and minimal performance gains over the 40 series, this might be one of NVIDIA 's worst releases in recent memory. But the worst part of it all has been watching history repeat itself.in August of that year, or little more than two years before NVIDIA announced the GeForce 40 series. Plenty of readers rightfully pointed out that I was wrong about the effect the crypto market would have on future pricing, but I think my underlying reasoning was sound.

Here we are two years later at the start of a new GPU generation, and we're doing this all over again. If you're just a regular person looking to upgrade your gaming PC, not only is it impossible to find a 50 series GPU in stock anywhere, but nearly every single model is priced far above NVIDIA's suggested price. There's no pandemic to blame this time, so what gives?The problem is that trends during COVID set a precedent.

Modern AIB GPUs can feature slight overclocks or an extra fan but fundamentally they're all the same product. Whether you buy a 5070 directly from NVIDIA or one of its partners, it will still be a 5070. At best, you might see a few percentage point difference in performance if you pick a model with an overclock or additional cooling, and yet pricing can vary dramatically between different AIBs and even within one company's lineup..

Pricing for this generation's GPUs will normalize eventually, but unless there's a fundamental change to how the industry does business, you can bet all of this will happen again. Just because the industry has always done things this way doesn't mean we should settle for business as usual — especially as the status quo gets worse every launch cycle.

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