A new survey reveals that streaming service subscribers are experiencing content overload and frustration with hidden fees. The average person spends 110 hours per year scrolling through streaming services, struggling to find something worth watching. Many report feeling overwhelmed by the sheer quantity of content and struggle to navigate complex interfaces.
Too much of a good thing? Streaming service subscribers report that content overload and hidden fees are leading to frustration and subscription fatigue . In fact, the new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services, struggling to find something worth watching — a stark reminder of the “too much content, too little time” dilemma.
and conducted by Talker Research, the study revealed one in five believe it’s harder to find something to watch today than it was 10 years ago.Many struggled with having larger content libraries and feeling like there was too much original content being produced . Although 75% appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming, explaining they want to watch everything recommended to them. Nearly half do not have traditional cable anymore. Those who choose streaming platforms do so because they like the variety , the shows they want to watch are not on cable , and they find streaming more convenient for on-the-go viewing .The new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services.However, people are generally dissatisfied with the current streaming services available. In fact, 51% would rather have more streaming service options — even if those options included ads. When asked what their “dream” streaming platform would look like, top features included premium channels and networks for no added cost and an easy-to-navigate interface .52% of respondents said a platform’s user interface plays a massive or significant role in their decision to subscribe.The average person said all of the above should be available for no more than $46 per month — although 11% admitted they’d willingly pay over $100 per month for the service. “The streaming landscape has evolved from solving the problem of content access to creating a new challenge of content discovery,” said Bobby Meixner, Senior Director of Industry Solutions at UserTesting. “Our research shows that despite advanced recommendation algorithms, viewers are spending nearly five full days each year just trying to decide what to watch–time that could be spent actually enjoying content.”Although 75% of respondents appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming.A substantial 79% expressed frustration with streaming services requiring additional subscription fees for select content. When encountering those added fees, the majority are unlikely to pay and would instead look for content on a different platform they subscribe to , give up and watch something else or consider canceling their subscription altogether . Nearly one in five would sign up for a free trial of a platform to find a show they want to watch.23% of respondents have experienced difficulties, claiming it’s hard for them to find the cancellation option on the platform’s website.Over the past year, 69% have opened a streaming service at least once to find the show they were looking for is no longer there. Forty-four percent said they would likely end their subscription to a streaming service and subscribe to a new one just to continue watching a favorite show, and 56% would cancel that subscription as soon as they finish watching said show. But when canceling, nearly a quarter have experienced difficulties, claiming it’s hard for them to find the cancellation option on the platform’s website or that the cancellation process was overly complicated with multiple steps .44% said they would likely end their subscription to a streaming service and subscribe to a new one just to continue watching a favorite show.“We’re seeing a fundamental shift in how streaming platforms need to approach user experience,” continued Bobby Meixner. “With 52% of subscribers saying interface design significantly impacts their subscription decisions, and 79% frustrated by hidden fees, streaming services must balance content abundance with accessibility and transparency to maintain subscriber loyalty.”Talker Research surveyed 2,000 American adults who subscribe to at least one streaming service; the survey was commissioned by UserTesting and administered and conducted online by Talker Research between Nov. 2 and Nov. 7, 2024.NYPD's top earner is retiring early as astronomical overtime pay is investigated: sourcesTravis Kelce surprised Taylor Swift with over-the-top Eras-themed wrap party to celebrate historic tour Chris Martin admits he’s ‘sad’ about being an empty nester as kids with ex Gwyneth Paltrow are away at collegeThe 37 best holiday gift baskets that'll ship ASAP before Christmas DayRFK Jr. soothes GOP angst on his abortion views | Reporter ReplayThe new survey of 2,000 American streaming service subscribers revealed that the average person spends 110 hours per year scrolling through streaming services.52% of respondents said a platform’s user interface plays a massive or significant role in their decision to subscribe.Although 75% of respondents appreciate streaming service algorithms serving them accurate recommendations, 51% admitted the quantity of recommended content is also overwhelming.23% of respondents have experienced difficulties, claiming it’s hard for them to find the cancellation option on the platform’s website.44% said they would likely end their subscription to a streaming service and subscribe to a new one just to continue watching a favorite show.
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