Like its integration of Hulu earlier this year, Disney has added an ESPN tile to its Disney+ homepage to encourage more bundle subscriptions and reduce churn.
Disney+ subscribers will now see an ESPN tile on the streaming service's homepage, part of Walt Disney Co.'s continued efforts to increase subscribers and reduce churn. Starting Wednesday, bundle subscribers to Disney+, Hulu and ESPN+ will be able to access ESPN content from the Disney+ app.
'There are opportunities to use the sampling experiences lead-in to a more fulsome experience,' said Alisa Bowen, president of Disney+. The addition of ESPN content to Disney+ is similar to the roll-out of the Hulu tile earlier this year. By integrating all three of its streaming services into one platform, Disney is betting that a more seamless experience will keep subscribers engaged and increase retention, Bowen said.
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