For some consumers, a store without tap-to-pay is already a dealbreaker when it comes to choosing where to make a purchase.
Texas’ signature grocery store, H-E-B is testing out a modern way for customers to shop through a pilot program that launched Monday. , a newsletter rundown of the most important news, delivered every Monday and Thursday.The pilot program allows customers to check out using tap-to-pay with a physical card or digital wallets such as Apple Pay, Google Pay and Samsung Pay., 72% of U.S. respondents said they would consider using digital wallets as their primary form of payment for shopping.
What caused this increase in the desire for digital wallets as a form of payment? Although other factors include convenience and safety, the most significant contributor may have been theDigital payment methods offer a contactless experience for consumers who needed to make trips to public spaces with an influx of crowds, including grocery stores, gas stations, and malls.
conducted in 2020, which surveyed small business owners and consumers in eight countries, 48% said they would not shop at a store only offering payment methods requiring contact with a cashier or shared machine such as a card reader. A spokesperson for H-E-B noted that although they do not have any other plans to share regarding tap-to-pay, they are “always exploring a broad range of technologies to enhance how our customers shop and pay for products.”
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