TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
in the American labor force for the first time. But right now, the workforce's youngest generation, the oldest of whom are 27, is treated as a novelty — with everything from their email signatures to their salary expectations put under the microscope. CNBC Make It explores how Gen Zers are really putting their mark on career advice, office culture and more.In April 2023, Leung made a tongue-in-cheek TikTok titled,"Why You Should Hire Baron.
"Nothing was sticking," Leung, who lives in Toronto, tells CNBC Make It."I realized I needed to do something different to stand out. I love TikTok, and thought I could show my personality off a bit more in a video than a written resume."and within days, a recruiter he was connected with at Zenith, an ad agency, messaged him."She said, 'I saw your TikTok, are you still looking for a job?'" Leung says.
Much of the advice is geared toward Gen Z and younger millennials figuring out their place in a chaotic post-pandemic work landscape. Through the program, companies like Chipotle and Target advertised open roles on the app and invited young jobseekers to create a video resume; users with standout clips would then be invited to start a formal hiring process.
"I'm a first-generation college student, and I've found TikTok to be the most accessible resource in terms of career advice for people like me," says Walters."Schools usually don't teach you how to interview or apply for jobs. So I wanted to create a resource to help and reach other young professionals."
"It's honestly my dream job," says Walters."I am so happy at this point in my career, and TikTok played a huge role in that."TikTok is often the first place Grace Dunlavy will go for career advice. "I was searching for a real-life simulation of what my life would look like if I chose to go down a certain path," says Dunlavy, who now works as an account executive at Codeword, a communications design agency, in New York."Although TikTok seems picturesque at times, there are some honest creators out there who show what their days consist of, even the bad parts."
Dilber, 41, has nearly 70,000 followers on TikTok — she started posting resume and interview advice on the platform in 2022 and quickly amassed a following of young professionals.
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Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
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Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
Read more »
Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's 'the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
Read more »
Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
Read more »
Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
Read more »
Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
Read more »