TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
in the American labor force for the first time. But right now, the workforce's youngest generation, the oldest of whom are 27, is treated as a novelty — with everything from their email signatures to their salary expectations put under the microscope. CNBC Make It explores how Gen Zers areLeung made a tongue-in-cheek TikTok titled,"Why You Should Hire Baron.
"Nothing was sticking," Leung, who lives in Toronto, tells CNBC Make It."I realized I needed to do something different to stand out. I love TikTok, and thought I could show my personality off a bit more in a video than a written resume."and within days, a recruiter he was connected with at Zenith, an ad agency, messaged him."She said, 'I saw your TikTok, are you still looking for a job?'" Leung says.
Much of the advice is geared toward Gen Z and younger millennials figuring out their place in a chaotic post-pandemic work landscape. Walters decided to give it a shot. She already landed a PR internship with Ulta for the summer, but was worried about finding a full-time job. Her minute-long clip, which featured photos of her college experience and a voiceover detailing her campus extracurriculars and past internships, racked up more than 15,000 views in weeks.
Walters left her job at the social media giant in early 2023 but the app helped her land her next opportunity. In 2022, when she was wrapping up her senior year at Saint Louis University, she used the app to compare different career paths. The 24-year-old says watching videos of recent graduates working in public relations, an industry she was interested in but didn't have much experience in, gave her the confidence to apply for PR jobs in New York — and inspiration for agencies to apply to.
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