TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
in the American labor force for the first time. But right now, the workforce's youngest generation, the oldest of whom are 27, is treated as a novelty — with everything from their email signatures to their salary expectations put under the microscope. CNBC Make It explores how Gen Zers areLeung made a tongue-in-cheek TikTok titled,"Why You Should Hire Baron.
To the casual observer, TikTok is an app known for fashion hauls, dance routines and comedy skits. But it's also become a popular destination for young jobseekers seeking career advice and opportunities. That could soon change: In April 2024, President Joe Biden signed a law to ban TikTok in the U.S. unless it is sold within a year.
Around that same time, Walters started posting career advice videos on TikTok under the handle @theninthsemester geared toward college students and recent graduates like herself. Walters, who still lives in Chicago, has been in the job for about a year. She works with employers to brainstorm initiatives that will attract young talent, including virtual recruiting events, branded articles about their employee benefits and the occasional TikTok.
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