TikTok has become a popular destination for Gen Zers and young millennials seeking advice and opportunities.
in the American labor force for the first time. But right now, the workforce's youngest generation, the oldest of whom are 27, is treated as a novelty — with everything from their email signatures to their salary expectations put under the microscope. CNBC Make It explores how Gen Zers are really putting their mark on career advice, office culture and more.In April 2023, Leung made a tongue-in-cheek TikTok titled,"Why You Should Hire Baron.
"Nothing was sticking," Leung, who lives in Toronto, tells CNBC Make It."I realized I needed to do something different to stand out. I love TikTok, and thought I could show my personality off a bit more in a video than a written resume."and within days, a recruiter he was connected with at Zenith, an ad agency, messaged him."She said, 'I saw your TikTok, are you still looking for a job?'" Leung says.
Click on the hashtags #jobsearch, #careertok or even #corporatebaddies and you'll find an endless scroll of tips, tricks and rants about work, from how to"act your wage" to"quiet quitting" a job you hate. The 24-year-old participated in the app's"TikTok Resumes" pilot program in July 2021 shortly after graduating from Howard University.
Around that same time, Walters started posting career advice videos on TikTok under the handle @theninthsemester geared toward college students and recent graduates like herself. Walters, who still lives in Chicago, has been in the job for about a year. She works with employers to brainstorm initiatives that will attract young talent, including virtual recruiting events, branded articles about their employee benefits and the occasional TikTok.
Gen Z bosses on the 6 misconceptions people have about them in the workplace: 'We see these stereotypes getting in the way'Nearly 70% of Gen Zers are freelancing or plan to—'I never considered applying to a job' "You have to strike a balance between being authentic and oversharing or complaining," Bonnie Dilber, a recruiting leader at software firm Zapier, cautions."It's fair to call out improvements or challenges in the workplace, but if you're venting in all of your videos, a company might be less eager to work with you."
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