This Privacy Policy describes the policies and procedures of BuzzFeed, Inc.
We collect data you provide directly to us.If you sign up for a BuzzFeed.com account , we will collect your name, email address, username and password, and any other information needed to set-up your Account.
We describe this more fully in Section 5.4 below.To order products or services through our Services, you will need to provide us with payment information . Please note that your financial information is collected and stored by our third party payment processing company. Use and storage of that data is governed by the third party payment processor’s applicable privacy policy.If you make a purchase from a third party after clicking on an affiliate link through the Services, we will receive data about the purchase so that we can get credit for sending you to that third party.You may provide additional data as part of your Account . This data will be publicly visible to others. If you do not wish to share this information with others, or us do not provide the information as part of your Account.You may provide us with data when you fill in a form, conduct a search, update or add information to your Account, respond to surveys, post to community forums, provide us with feedback, participate in promotions, or use other features of the Services.When you access or use the Services, we use cookies and similar technologies that collect information about your browser and device:We automatically receive and record information from your device or web browser when you interact with the Services. For example, we collect your internet protocol address, mobile device ID, time zone setting, language preference, operating system, platform, internet service provider , and links you have clicked on or shared with others, including through email and social media.If you sign up for an Account, we also create a user ID that indirectly identifies you. We use this information to collect data about your activities through the Services.When you visit the Services, we will set certain “cookies” and similar tracking technologies on your device, including cookies and web beacons . For more information about cookies and how to disable them, please see ourWe also may use these technologies to collect data about your online activities over time and across third-party websites or other online services . The information we collect automatically may include personal data, or we may maintain it or associate it with personal data we collect in other ways or receive from third parties.We use your IP address to infer your approximate location. We may also collect the language option or country you choose. When we provide certain services, such as providing you with a version of our Services that is localized to your country, we link location data to other information we have collected about you to provide you with a localized experience.If you sign up for an Account, we will collect the data you give us as part of your Account sign-up, information you give us in connection with purchases or orders made by you, and your interests, preferences, feedback and survey responses. Your interests and preferences are inferred from data we collect regarding the content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content. We do not disclose email addresses to other users except where it is necessary to comply with the law, to protect our rights, or to protect the rights of our users.When we conduct research or carry out surveys and you participate in our research or surveys, we may collect sensitive personal data about you, for example, information about your racial or ethnic origin, political opinions, religious or philosophical beliefs, sex life or sexual orientation. We will get your explicit consent for our collection, use, or sharing of this data as required by law.6.1 We analyze and aggregate personal data we collect, such as the number and frequency of your visits to the Services, to produce anonymized metrics and statistical information that does not identify you as an individual. 6.2 We combine information about you with information about other users to create audience segments of aggregated data, for example, statistical, demographic and usage data. If we combine or connect aggregated data with your personal data, we treat the combined data as personal data and treat it in accordance with this Privacy Policy.You may give us your personal data directly, for example when you create an Account, fund us by donation, support us by paying for a subscription, buy products or services, subscribe to our newsletters, opt-in to marketing communications, publish posts or comments, enter a competition, participate in a promotion or survey, ask for user support, or contact us for any reason.We collect information about your devices and browsing actions and interests by using cookies and similar technologies. OurThird parties who provide advertising and related services . We may collect data from unaffiliated third parties so we can better understand you and provide you with information and offers that may be of interest to you. For example, we may receive information about your interests or preferences as well as contact information, such as email address.We may receive your personal data from third parties when you buy things through our Services or when you buy things from a third party after clicking on an affiliate link in our content. This information may include your contact details and financial and transaction data from providers of technical, payment and delivery services.If you access our Services using your Facebook or Google credentials, we will automatically collect certain information, such as your Facebook or Google user ID. We will use any information collected from Facebook or Google, including the user ID Facebook or Google attribute to you, only in accordance with Facebook’s or Google’s policies and your preferences selected through Facebook or Google.We use the data we collect to provide, maintain, and improve our Services. We also use the data we collect to: Send you technical notices, updates, security alerts and support and administrative messages and to respond to your comments, questions and customer service requests; Communicate with you about products, services, offers, and events offered by BuzzFeed and others, and provide news and information we think will be of interest to you; Make inferences about your interests and preferences . Your interests and preferences are inferred from data we collect about the content you have interacted with, how long you interacted with them, how often you interacted with them, and the nature of your interaction with the content; Personalize and improve the Services and provide you with advertisements, content or features that match your profile, activities or interests;Creating and updating profiles and audience segments that can be used for analytics, interested-based advertising and marketing on the Services, and on websites, mobile apps and other platforms controller by our advertisers and other third party advertising partners We may use information about you, such as your email address, to identify you across the devices you use to access the Services, as well as offline. This helps us learn more about your interests and preferences, which we use for advertising on the Services and Third Party Sites.Monitor and analyze trends, usage and activities in connection with our Services and personalize and improve the Services; Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of BuzzFeed and others; and8. Marketing choices When you sign up for a promotion like a sweepstakes, or subscribe to or create an Account to use our Services, we use your personal data to help us decide which products, services and offers may be of interest to you. We will send marketing messages to you if you have asked us to send you information, bought goods or services from us, or if you provided us with your details when you entered a competition or registered for a promotion. If you opt out of receiving marketing messages, we may still send you non-promotional emails, such as those about your Account or our ongoing business relations. We will ask for your consent before we share your personal data with any third party for direct marketing purposes. You may unsubscribe from marketing messages through a link we include on messages we send you. You can also ask us to stop sending you marketing messages at any time by contacting us at:In general, your personal data will remain with BuzzFeed but we may share personal data about you as follows or as otherwise described in this Privacy Policy: Within BuzzFeed. We share your personal data within BuzzFeed’s legal entities where necessary to fulfill a contract or precontractual measures, or where we have a legitimate interest in doing so or a legal obligation to do so. BuzzFeed’s legal entities are listed in ourWith vendors, consultants, and other service providers who process your data on our behalf when they provide services to us, for example data analytics, research, marketing and financial services; With Advertising Partners to customize your experience and better tailor the services, products, marketing and advertising on our Services and on their Third Party Sites. Our Advertising Partners are companies that provide services that help us provide advertising to you. These companies may use their own tracking technologies to collect or request information about you. For more information, please see ourIn connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; We may be legally required to disclose or share your personal data without your consent in some circumstances, for example to comply with a court order or law enforcement. In such circumstances, we will only disclose your personal data if we have a good-faith belief that such sharing is required under applicable legal obligations.We may also share aggregated or de-identified information, which cannot reasonably be used to identify you . For example, we may share aggregated or de-identified information with our ad partners and service providers so that we, and they, can understand how people use our Services; this helps us grow our business and improve and develop our products and services. We may also share information about you along with a hashed version of your email address with our Advertising Partners so that they and we can facilitate customized ad campaigns and other offers on the Services and on other platforms. “Hashing” transforms your email into an unrecognizable series of numbers and letters .10.1 When we process your personal data within BuzzFeed, we will do so in countries in which we have offices . We have put into place intra-group controls to ensure that your rights continue to be protected. 10.2 Third parties with whom we share your data may be based outside the EEA and their processing of your personal data may involve a transfer of data outside the EEA. For more information, please refer to the privacy policy links for such third parties in our consent management platform. 10.3 Our agreements with those third parties include Commission-approved standard contractual clauses and otherwise make clear the standards we expect of them in order to safeguard your information and your legal rights.11.1 We keep your personal data for as long as we need it for the purposes for which it was collected. 11.2 When we decide how long we will keep your information we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal requirements .12. Social Media Platforms and Other Third-Party Sites 12.1 Our sites and apps may include links to third-party sites, apps and social media platforms . Clicking on those links may allow third parties to collect or share data about you. We do not endorse or control Third-Party Sites, each of which are governed by its own terms of service and privacy policy. We encourage you to read their privacy policies and terms so that you understand how they process information about you. We are not responsible for any damages or other harms that may arise when you leave BuzzFeed and interact with Third-Party Sites. Please take all protections necessary to protect yourself when accessing Third-Party Sites, particularly when downloading content or making purchases. 12.2 The Services may offer social sharing features and other integrated tools, which let you share actions you take on our Services with your friends or the public on social media platforms. We also use the analytics tools provided by the social media platforms to help us to understand how people interact with our social media presence, to identify trends and to carry out joint promotional activities with those platforms. For example, sometimes we agree with a social media platform that we will jointly promote certain content. 12.3 We receive aggregated statistical information from social media platforms about the performance of our posts and promoted content, such as numbers of views and kinds of viewers. This data is aggregated and anonymized by the social media platform before it is given to us. 12.4 We also use the paid advertising and paid content tools provided by the social media platforms to help us carry out advertising campaigns for our advertisers and to promote our content on the social media platforms. For example, we use the “Promoted Pins” tool on Pinterest to promote editorial or paid content to visitors to Pinterest. Again, we only receive aggregated statistical information from the social media platforms. This is information about interactions with our ads and paid content, such as number of views, number of times shared and so on. 12.5 We process information provided to us by the social media platforms on the basis of our legitimate interest in interacting with our audience on social media and using social media to promote our content. For more information about the purpose and scope of data collection and processing in connection with social sharing features or your use of the social media platforms, please visit the privacy policies of the respective entities at the following links:
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