Bud Light, continuing to face backlash, saw another seven-day period of declining U.S. sales in the last full week of May. Bump Williams Consulting provided NielsenIQ data.
since early April, when the company created custom cans for transgender influencer Dylan Mulvaney. Some beer drinkers have said they would boycott the brand.
However, in comparison to the week before that, the week ending May 27 marked a smaller decrease for Bud Light. Sales of the brand saw a decline of 25.7% in the week ending May 20 from a year ago, according to the NielsenIQ and Bump Williams Consulting data. Bump Williams, CEO of Bump Williams Consulting, told FOX Business on Tuesday that week-to-week softening was due to a "combination of things.
Another thing that factored into the Bud Light sales going from a 25.6% decline to a 23.9% decline between the weeks ending May 20 and May 27 was that He also credited the discount that Bud Light did for purchases for Memorial Day, a move he said "went a long way in driving some consumer purchases."Bud Light’s Memorial Day rebate made it so that customers in eligible states could "get up to $15 back" when they bought certain Bud Light or Budweiser products. It ran from May 17 to May 31, according to the brand’s website.
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