The brewer discounted the brand from May 17 through May 31, and shoppers were scooping up $20 cases of Bud Light for $5 or even less in some states, according to reports.
following its disastrous marketing tie-up with Dylan Mulvaney.
“Perhaps the bottom has been hit and we are seeing a turn-around in performance,” Bump Williams, head of the eponymous consulting firm told The Post. Sales volume — or number of cases sold containing 12 cans or more — was down 27.8% compared with 29.5%, marking the first time the declines didn’t grow steeper in the seven weeks that this data has been tracked,
Backlash over the partnership with transgender influencer Dylan Mulvaney is endangering Bud Light’s perch as the No.1 beer in the US.The beer brand’s market share is 8.2% compared with Bud Light’s 7.2% for the week.
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