The embattled beer brand has a matter of months to prevent long-term losses, warned Anson Frericks.
The Daily Mail
that Bud Light may have only a matter of months to increase its sales, as many retailers"reset" how much shelf space they allocate to a product in September based on sales data from April to July. A tall can of Bud Light sits in the seats during the Baltimore Orioles and Cleveland Guardians game at Oriole Park at Camden Yards on May 31, 2023, in Baltimore, Maryland. Former Anheuser-Busch executive Anson Frericks said Bud Light is entering a critical phase for its sales in the coming months.
"It needs to make a statement about who their customers are and who they're going to serve now, and try and regain those customers now in June and July, because by time it's August, September, it's too late,' he said.
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