As the boycott against Bud Light continues, some salespeople are struggling to make commission and even receiving 'middle fingers' from consumers, according to a report.
Beer Business Daily's Harry Schuhmacher says the rest of the beer industry can't believe how long the backlash to Bud Light's transgender influencer partnership has lasted, and it's had economic effects.salespeople are struggling as frustrated Americans are using"car horns, middle fingers and jokes" to mock the company during an ongoing boycott, according to a recent report from ABC News.
"This has really, really killed a lot of the guys who are commission-based. That's who it's really hurting," one supervisor told ABC News."There's nothing they could've done -- this was thrown in their faces." The boycott is now causing pain all the way down the supply chain, sales supervisors and distributors for Bud Light told ABC News.
Anheuser-Busch InBev CEO Michel Doukeris also reportedly spoke directly to the difficulty that the boycott against Bud Light is causing to frontline employees. ARCO, ID - APRIL 21: A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman.
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