The incident is the latest example of Amazon marketplace sellers getting caught in the crossfire as the company has struggled to manage the sprawling growth of the third-party marketplace, which now accounts for more than half of the company's e-commerce volume.
For example, as Amazon cracked down on a growing problem with counterfeit products, bad actors have usedIn this case, marketplace sellers were using Amazon ads to try and stand out from their competitors. Although Amazon makes the bulk of its money from e-commerce and selling computing infrastructure to businesses , the company is also generating billions in ad revenue from companies who pay to have their products appear prominently in search results and other areas on the site.
This person has been selling apparel with Christian and bible messages on them for the last two years. The ads for these products described them as "Christian Fashion Gifts," and included photos of the items with biblical quotes and religious language on them. "The other sellers who are currently advertising religious related Products are doing incorrect practice, which may lead to their account suspension," Amazon's rep told the seller in an email last week.
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