Investors think that businesses like Walgreens, Costco, Ikea, and Home Depot won't be threatened by Amazon anytime soon.
Cowen's Chen said that super-value companies such as Costco, Walmart, Ross Stores, and T.J. Maxx have"Un-Amazon-Able qualities."
These stores have strong supply chain relationships that allow them to keep prices extremely low. Replicating these deals would be extremely difficult to do in a cost-effective way. "$4.99 rotisserie chicken and a $1.50 hot dog meals are symbolic but indicative of a low-price and high-quality strategy which generates consistent global growth and price leadership in the industry," Chen said.Luxury goods are also relatively Amazon-proof, according to the same 2017 note from Chen, who highlighted Tiffany, Sotheby's, and LVMH, also known as Louis Vuitton SE.counterfeit goods sold on the site.
As a result, many luxury brands refuse to sell on Amazon. So far, brand-loyal customers have been willing to shop for these luxury goods at the brands' stores and websites. "We believe that the existing business of Amazon ... doesn't fit our luxury, full stop, but also doesn't fit with our brands," Jean-Jacques Guiony,
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