Amazon pitching advertisers that its video ads have better data than OTT rivals.
on original content for its Prime video streaming service, Amazon's been ramping up app advertising in Amazon Fire, its OTT device. It's also pushing pre-roll ads in FreeDive, its 4-month-old streaming service for IMDB.
Amazon also touts its ability to cap ad frequency. A second agency said Amazon boasts it can limit an ad to once per month, addressing a common marketer complaint that their ads get shown excessively, turning off viewers.Inside Amazon's charm offensive to win over big brand budgets from Madison Avenue
"Most of Amazon targeting has largely been based on product adjacency, but with OTT, they allow interest-based targeting," said the source."We can target for just about anything and build out lookalike audiences."The company has its own tech that allows brands to run programmatic ads in its streaming services through a demand-side platform.
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