Amazon seems to keep trying to argue that its 4% share of the US retail market is small. It is not.
. And if Amazon took about half of all retail sales, it's not hard to imagine which portion of retail growth is simply Amazon's growth. Amazon's strength is perfectly in line with where retail dollars are flowing like a river.
Amazon's sales for 2018 were $122 billion, a far smaller number. But from 2007 through 2012, its sales grew 32%, and from 2012 through 2018 that rate was only slightly smaller, at 26%. Amazon's rocket-ship-like growth rate is slowing while Walmart is seeing 30-40% growth for its own e-commerce business each quarter.
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