Media organizations need subscribers to continue producing news, but some articles remain behind paywalls despite efforts to improve the reader experience.
How many news articles do you go to now that are behind a paywall? This is the era of media we’re in — news sites need subscribers.
There are sites, like, that want to make sure content is accessible and important news and discussions get out there to the public, but then you still get the large, bright, constant banners asking you to contribute. Which is fine, but it’s again about the support media organizations need in order to do their work. On other sites, you get bombarded with obtrusive popup ads, loud video ads, swarms of ads blocking the text.
We’ve done our best this year to improve the reader experience, removing popup ads, trying to find the right balance of in-article ads on mobile, and just overall trying to make the reader experience good. We’ve been dedicated to covering the cleantech industry and the overall energy industry as honestly, usefully, and passionately as we can for more than 15 years.
That experience and the extensive background of information we have in our heads and on our site from these many years of coverage are unusual as well. Frankly, we’ve lived through several eras of technology, and several eras of social media, and it seems as important as ever to have thorough coverage and analysis of the cleantech arena and the not-cleantech arena. If you support us monthly, we’d always appreciate if that monthly amount was increased.
If you can support us with a one-time contribution but don’t want to commit to monthly contributions, that’s fine! CleanTechnica as its editor-in-chief and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about electric vehicles and renewable energy at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.
Paywall Subscriptions Media Organizations Reader Experience
United States Latest News, United States Headlines
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