Buc-ee's sets its sights on Mexican knockoff Luc-ky's

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Buc-ee's sets its sights on Mexican knockoff Luc-ky's
Luc-Ky'sHow TexasBUK-II's Super Mercado
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Buc-ee's legal team aims to shut down the copycat convenience store that popped up in Tamaulipas, Mexico.

There's a new Buc-ee's look-alike south of the border, and Texas ' favorite travel stop is not amused. Luc-ky's, a Western -themed stop that appears to be modeled after Buc-ee's, has garnered attention in Texas after popping up in Estacion Manuel , Tamaulipas , Mexico. While the convenience stop uses a curved red font similar to Buc-ee's for its logo, the mascot looks a little different.

drastic weather pattern shift is coming to Texas. Here's when temps start dropping. This isn't the first time Buc-ee's has faced issues with knockoffs. In 2019, it got a copycat store that cropped up in Amman, Jordan shut down. In 2023, a copycat store called BUK-II'S Super Mercado appeared in Matamoros, prompting threats of litigation from the Texas-based travel stop.

How Texas' solar energy boom victimized thousands of homeowners Jeff Nadalo, Buc-ee's general counsel and spokesperson, said the brand is well aware of Luc-ky's and plans on taking legal action. 'Anyone that knows Buc-ee's knows that we aggressively protect our intellectual property rights,' Nadalo said. Luc-ky's 'is trying to copy an iconic brand that has instilled warm feeling with its customers since 1982.

San Antonio strip joint Capisce Gentlemen's Club sued by 6 models over use of their images in ads Buc-ee's has heavily invested in its trademarks so customers can have the best experience possible when interacting with the brand and its products — and that won't change anytime soon, Nadalo said. 'We're not just going to sit idly as spectators while others are using our intellectual property,' Nadalo said. 'We will vigorously fight to protect our investments and brand.

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Luc-Ky's How Texas BUK-II's Super Mercado Jeff Nadalo Buc-Ee Luc-Ky Jordan Texas Luc-Ky's Mexican Capisce Gentlemen's Club Mexico. Tamaulipas Estacion Manuel Western Amman Matamoros San Antonio Buc-Ee Luc-Ky's

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