The Mandalorian and Grogu have taken over the IMAX countdown, marking a new trend of movie studios taking over the iconic countdown to promote their major releases without relying on trailers. The custom countdown takes a literal approach with Grogu on stage instead of a more stylized Star Wars approach. This strategy is likely to continue as IMAX theater branding becomes a bigger marketing tool.
The Mandalorian and Grogu has taken over the IMAX countdown ahead of the new Star Wars movie opening this weekend. Studios have increasingly used custom IMAX countdowns as a smart way to promote major releases without adding another trailer.
The Mandalorian and Grogu countdown goes literal with Grogu front and center instead of a more stylized Star Wars approach. As IMAX theater branding becomes a bigger marketing tool, fans will likely see more movie-specific countdown takeovers.
One of the new things that has started to happen in the last couple of years is that various movie studios are taking over the IMAX-branded countdown that plays whenever you go to see a movie in IMAX.did it last summer, and it was probably the better version of something like this because it leaned into the film's overall aesthetic and look rather than taking it more literally. , and they could have done a really cool, Star Wars-inspired version of the countdown.
However, it is taking things much more literally to the point that we do see Grogu featured. This is all just marketing at the end of the day, but it's something that is likely to keep happening because it's a way to promote a movie without running a trailer, and if studios are going to do this, they should at least make them enjoyable to sit through. Photo courtesy of Lucasfilm. © 2026 Lucasfilm Ltd™.
All Rights Reserved. | Sister and Brother Hutt in Lucasfilm's THE MANDALORIAN AND GROGU. Photo courtesy of Lucasfilm. © 2026 Lucasfilm Ltd™.
All Rights Reserved. | The Mandalorian and Dragonsnake in Lucasfilm's THE MANDALORIAN AND GROGU. Photo courtesy of Lucasfilm. © 2026 Lucasfilm Ltd™.
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