Rosita Missoni, the matriarch of the renowned Italian fashion house known for its distinctive zigzag patterns, has passed away at the age of 93. Her legacy includes establishing the brand as a leader in ready-to-wear fashion and popularizing colorful knitwear.
Rosita Missoni , the matriarch of the iconic Italian fashion house known for its colorful zigzag-patterned knitwear, has died at the age of 93. Missoni died peacefully on Wednesday, according to a joint statement from Missoni SpA and the Missoni family. Local officials offered condolences on Thursday, recalling Missoni’s ties to the small northern city of Gallarate where the Missoni brand was born in 1953. Born Rosita Jelmini, Missoni grew up in a family that owned a textile factory.
When she married Ottavio Missoni, they founded their eponymous fashion house in Gallarate, which would become a fashion dynasty. The couple’s three children and their offspring were involved in expanding the brand. The Missonis got their first break in 1958 when the Rinascente department store commissioned 500 colorful vertically striped shirt dresses. The Missonis first showed their collection in Milan in 1966, contributing to the city’s status as a fashion mecca. Their signature zigzag designs were known for their wearability and longevity. Family members often served as the brand’s best models, showcasing Missoni creations in everyday life. The founders turned over the business to their children in 1997, though Rosita remained involved in the Missoni home collection. In 2013, the family faced a double tragedy when Vittorio Missoni, the eldest son and company CEO, died in a plane crash in Venezuela. The plane wreckage was found six months later. During that time, patriarch Ottavio Missoni died at the age of 92. In 2018, the family sold a 41.2% stake to the Italian investment fund FSI, but maintained majority control of the house
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