Rosita Missoni, Matriarch of Italian Fashion House, Dies at 93

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Rosita Missoni, Matriarch of Italian Fashion House, Dies at 93
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Rosita Missoni, known for popularizing zigzag-patterned knitwear, passed away at the age of 93. She co-founded the iconic Italian fashion house Missoni with her late husband Ottavio, transforming colorful and graphic designs into high fashion. The brand, born in a small artisan's shop in 1953, became a global phenomenon, known for its wearability and enduring trends.

Rosita Missoni , the matriarch of the iconic Italian fashion house that made zigzag-patterned knitwear high fashion, has diedFILE - Rosita and Ottavio Missoni take the catwalk after presenting their fashion collection, unveiled, in Milan, Italy, March 17, 1982. Rosita Missoni , the matriarch of the iconic Italian fashion house that made colorful zigzag-patterned knitwear high fashion and helped launch Italian ready-to-wear, died Thursday, a company official said. She was 93.

Local officials offered condolences and recalled Missoni’s ties to the small northern city of Gallarate where the Missoni brand was born in an artisan’s shop in 1953. The Missonis got their first break in 1958, when the Rinascente department store commissioned 500 colorful vertically striped shirt dresses — the first to carry the Missoni label.

Their signature fashions, with the trademark graphic zigzags, long had a reputation for wearability and for surviving many seasons of changing trends. Family members were often the brand's best models, wearing Missoni graphic creations in everyday life.

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