I serve as the Director of Marketing at Avestria Ventures, a female-owned and -led venture capital firm that invests in early-stage women’s health and female-led life science/healthcare companies.
study, 78% of teenagers said they are taught more about the biology of frogs than the human female body in school. This survey, conducted in 2023 by, also found that the 1000-plus teenager respondents overall wanted “to see more in-depth education in schools with everyone , more open and honest communications around periods , and more vocal advocates discussing menstruation publicly”.But that “education”, “communication”, and “advocacy” isn’t always forthcoming – or accurate.
We felt the use of AI helped underscore the societal and cultural biases that exist today and the blatant needs for more information.We all know that taboos and biases about topics like menopause and periods are rampant in society, particularly portraying women as weak, irrational, sensitive, pessimistic, etc. – the list of negative adjectives goes on and on. People feel a range of emotions – good AND bad – when they’re on their period. Just like we do when we’re not menstruating.
With Get BodyWise, we’re trying to decrease the negative perception that’s ingrained in our society by normalizing the conversation around women’s bodies – including incontinence and periods.In terms of the content itself, we were inspired by the inaccurate portrayal of women experiencing menstruation and menopause on visual AI platforms.
across owned social, influencer content, and email outreach. Thus far, the response and feedback has been overwhelmingly positive. It’s given us the opportunity to have a larger conversation with our Thinx community, and we’re honored that so many people have shared their personal experiences with societal stigmas.Our online Get BodyWise platform is regularly being updated with new content and resources for those with questions about their bodies. We’ve partnered with Dr.
Periods Women's Health Education Period Stigma Get Bodywise Ad Campaign For Periods Stereotypes Around Periods Stereotypes Around Menstruation Body Literacy Campaign Menstruation Education
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