Why Toblerone won't be called 'Swiss chocolate' or put the Matterhorn on its wrapper anymore.
If you love Toblerone chocolate bars in all their sweet, Swiss-made glory, you may have to come to a new geographical understanding. The candy can no longer be identified as Swiss because some of it is being produced in … Bratislava.
According to reports, the change is because of something called the Swissness Act — a 2017 Swiss law that puts certain criteria in place if companies want to use national symbols or make certain Swiss-made claims. A Mondelez spokesperson told MarketWatch that Toblerone continues to have a Swiss connection in terms of much of its production — specifically in the city of Bern, which “plays a central role in Toblerone’s history and will continue to do so in the future,” the spokesperson said.
The spokesperson also addressed the change in packaging and brand identity. “For legal reasons, we have to adapt our packaging to the Swissness legislation and, among other things, remove the Swissness notice on the front of the Toblerone pack,” the spokesperson said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Toblerone is no longer Swiss enough to feature the Matterhorn on its packagingToblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself 'Swiss-made.' That branding change will include swapping the iconic peak for a more generic one.
Read more »
Toblerone is no longer Swiss enough to feature the Matterhorn on its packagingToblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself 'Swiss-made.' That branding change will include swapping the iconic mountain peak for a more generic one.
Read more »
Why can’t Toblerone use its ‘Matterhorn’ symbol anymore?Toblerone, the mountain-shaped chocolate bar sold in over 100 countries, can no longer be called Swiss chocolate or use its famed Matterhorn symbol, according to Swiss law. Here's what you need to know
Read more »
Toblerone Forced to Ditch Matterhorn Image After Production Moved Out of SwitzerlandThe triangular chocolate bar will feature a made-up mountain peak instead.
Read more »
Toblerone chocolate to cut iconic Matterhorn logo from packaging due to 'Swissness' lawsSwitzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.
Read more »
Toblerone will no longer include Matterhorn mountain on packagingThe peak-shaped treat made with honey and almond nougat is losing the iconic Matterhorn mountain from its packaging for legal reasons.
Read more »