Toblerone is moving some of its production to Slovakia, meaning it can no longer legally call itself 'Swiss-made.' That branding change will include swapping the iconic mountain peak for a more generic one.
"The other changes to the packaging also reflect Toblerone's heritage," the company says."The font and brand logo are inspired by the Toblerone archives and include the signature of our founder Tobler."While the move to Slovakia comes at some cost, the company stresses it has also increased investment in its factory in Bern over the last several years.
"Berne plays a central role in Toblerone's history and will continue to do so in the future," it adds. And the confection itself, a chocolate-honey-almond nougat situation, appears to be staying the same.
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