Toblerone bars can no longer be called Swiss chocolate.
Toblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand’s US owner is moving some production out of Switzerland. The peak-shaped treat made with honey and almond nougat will also lose the iconic Matterhorn mountain from its packaging after Mondelez\n \n , which makes Toblerone, decided to shift some manufacturing to the Slovakian capital of Bratislava.
The act requires food products claiming to be “Swiss-made” to be produced with 80% of their raw materials sourced from Switzerland, increasing to 100% for milk and dairy products. Essential processing must be also be done in the country, with exceptions for natural products that cannot be sourced from Switzerland, such as cocoa. Mondelez’s new packaging includes “a distinctive new Toblerone typeface and logo” and the signature of Theodor Tobler, the spokesperson added.
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