Toblerone is losing the iconic Matterhorn mountain from its packaging for legal reasons.
Toblerone bars, sold in over 100 countries, can no longer be called Swiss chocolate because the brand's US owner is moving some production out of Switzerland.
"For legal reasons, the changes we're making to our manufacturing mean we need to adjust our packaging to comply with Swissness legislation. We have removed our Swissness claim from the front of the Toblerone pack and changed our description 'of Switzerland' to 'established in'," a Mondelez spokesperson told CNN.
The act requires food products claiming to be "Swiss-made" to be produced with 80% of their raw materials sourced from Switzerland, increasing to 100% for milk and dairy products. Essential processing must be also be done in the country, with exceptions for natural products that cannot be sourced from Switzerland, such as cocoa.
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