Pharmaceutical companies will be required to disclose the price of their prescription medicines in TV commercials as soon as this summer, the Trump administration says.
Pharmaceutical companies will be required to disclose the price of their prescription medicines in television commercials, the Trump administration announced Wednesday.
"Requiring the inclusion of drugs' list prices in TV ads is the single most significant step any administration has taken toward a simple commitment: American patients deserve to know the prices of the healthcare they receive," Health and Human Services Secretary Alex Azar said in a statement. High drug costs have become a rare bipartisan issue with lawmakers on both sides of the aisle demanding something be done. President Donald Trump has made lowering prices one of the key issues of his administration. Democrats are jockeying to prove they can lead reform.
Pharma executives have instead thrown their support behind a Trump administration proposal that would give consumers an estimated $29 billion in rebates now paid to pharmacy benefit managers. Drug manufacturers pay PBMs the rebates for getting their drugs covered by Medicare's Part D prescription plan.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
House panel accuses Barr of contempt - Reuters TVA Democratic-led House panel on Wednesday approved a measure to hold U.S. Attorney General William Barr in contempt for refusing to hand over an unredacted copy of the Mueller report on Russian election interference even as President Donald Trump invoked the legal principle of executive privilege to block its disclosure.
Read more »
TV for free: Pluto TV offers a wallet-friendly pitch in the Netflix eraThe service leans heavily on the television equivalent of comfort food: throwback sitcoms, vintage movies, reality shows, and nature specials.
Read more »
Advanced data sets are transforming how to do smart TV advertisingWarnerMedia is working with Xandr to offer advertisers higher quality data so they can better reach their target audience.
Read more »
Court TV pounds gavel again as all-trial channel is rebornCourt TV is ending its long recess. The channel for legal junkies that thrived during the trial-crazy 1990s comes back from the dead after more than a decade Wednesday amid a crime-story craze that its backers hope will launch it into a long new life. 'The timing could not be better,' said
Read more »
NBCU has announced the launch of shoppable ads on linear TVAhead of the 2019 TV upfronts, NBCUniversal has announced new ShoppableTV ads, which will run on linear TV programming across its networks:
Read more »
Series based on college admissions scandal in development at Annapurna TVA limited television series based on the recent college admission scandal that publically focused on actresses Felicity Huffman and Lori Loughlin is in development at Annapurna Television.
Read more »