Ahead of the 2019 TV upfronts, NBCUniversal has announced new ShoppableTV ads, which will run on linear TV programming across its networks:
for producing the shoppable ads with partner brands, but also a percentage of sales resulting from QR code scans.The new ad format represents NBCU's broader effort to modernize TV ads for the digital age.
To offset disappointing ratings and entice advertisers, NBCU is looking to ShoppableTV to boost the value proposition of its ads.people than ever before are watching live linear TV, which makes ad space a tougher sell for networks. The unique format of shoppable ads, however, brings something new to the table by harnessing the power of both first and second screens.
Shoppable ads are also part of NBCU's broader strategy to reduce TV ad load — as a result, it has invested in making its ads more effective. As it faces competition from ad-free SVOD like Netflix, NBCU is looking to improve primetime viewing experiences by
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