The service leans heavily on the television equivalent of comfort food: throwback sitcoms, vintage movies, reality shows, and nature specials.
LOS ANGELES — Netflix, Amazon and other media giants are spending billions trying to lure subscribers with big-budget, award-worthy shows. But most nights, Jake Goodman just wants to come home and throw on retro cartoons like he did as a kid.
for $340 million, and a variety of other free services have popped up in an effort to fill the just-got-home-from-work TV gap. Inside Pluto TV’s offices at West Hollywood’s 1.6-million-square-foot Pacific Design Center, just a 17-minute drive from Netflix’s Southern California headquarters, Ryan eased into a glass-lined conference room and explained the big picture. The company, founded in 2013, has steadily added channels and viewers, and it now counts roughly 15 million active users.
“If you want to watch a serialized drama, one episode after another, on-demand is great,” Ryan said of streaming services. “But there’s a lot of work to do when you want to be entertained. … The endless list of choices, and you end up sitting there for 20 minutes.”
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