Two television networks with “NBC” in their names — MSNBC and CNBC — will no longer have any corporate connection to NBC News once a spinoff formally takes effect in about a year. Comcast is cutting loose several of its cable companies into a separate company in order to improve its bottom line. It leaves several questions, particularly for MSNBC.
FILE - MSNBC hosts Rachel Maddow, left, Lawrence O’Donnell, center, and Chris Matthews take part in a panel discussion at the NBC Universal summer press tour, Aug. 2, 2011, in Beverly Hills, Calif. FILE - The logo for CNBC appears on the CNBC studio on the floor of the New York Stock Exchange, Nov. 20, 2024. FILE - MSNBC hosts Rachel Maddow, left, Lawrence O’Donnell, center, and Chris Matthews take part in a panel discussion at the NBC Universal summer press tour, Aug.
In the space of a lifetime, the networks went from upstarts aside a legacy operation like NBC to profitable superstars to castoffs.Lazarus, chairman of the NBC Universal Media Group, is becoming CEO of the newly-formed company of cable networks, temporarily dubbed “SpinCo.
MSNBC’s staff and studios are based in the same Rockefeller Center offices as NBC News, and it was unclear on Wednesday whether they will remain or move elsewhere, Lazarus told MSNBC employees. It’s a nervous time at MSNBC for other reasons. The network has seen a dramatic drop in viewership since Donald Trump’s election victory, although it is common that news networks that appeal primarily to one side of a political divide lose viewers when their candidates are defeated. History shows most viewers return, and MSNBC executives anticipate that.will make life difficult.
“I completely empathize with people who think this would be a bittersweet thing,” Lazarus said, according to MSNBC. “I think it’s exciting because very few times in life you get to have the opportunity to be part of what I’ll call a ‘well-funded startup.’”
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