MSNBC's studio will have a virtual White House behind Steve Kornacki, while NBC's coverage will feature a virtual recreation of Rockefeller Plaza.
Viewers tuning into NBC’s 2024 election coverage on Nov. 5 might be forgiven for thinking the anchor desk is smack dab in the middle of New York’s Rockefeller Plaza. OnNBC and MSNBC’s election coverage will originate from 30 Rock, but from interior studios, not outside.
“It’s a building built for radio, right in the middle of the depression. They built this for radio, and then said, ‘hey, let’s make a TV studio,'” Greenstein says. “We wouldn’t trade that for the world. We love 30 Rock, but how do we still get some of that magic of being in a big studio, and more important than the look factor of it: How can we use that as a canvas for all of our storytelling? Because this is a night all about data.
On NBC, while viewers will see Rockefeller Plaza behind the anchors, the studio is actually placed right in the newsroom, with Tom Llamas’ big board just steps away , and the newsroom directly adjacent to the set. “We literally could hit a button and turn the lights on, bring the camera there,” he says. “Lester and Savannah could walk over as well and talk to them. That’s what we think is going to be really dynamic about this space, is that we can go directly from the anchor desk to the journalists in the newsroom, or bring them right to the desk without any massive choreography or phone calls.”
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