The home of Rachel Maddow and other progressive talking heads will move into uncharted waters once it's no longer aligned with NBC News.
When
— along with sister networks such as C News will continue to provide news-gathering services to MS staff Wednesday that he was unsure what the arrangement would mean for the channel's name and logo, which incorporates the recognizable multicolored now would require a massive promotional campaign. Its audience of habit-bound older viewers — the media age is over 70 — may be resistant to trust a brand they don’t recognize. The spinoff could also increase pressure on talent salaries, which are under scrutiny across all TV news organizations that are facing shrinking audiences. In 2021,
News talent. Brian Williams and Lester Holt both spent hundreds of hours handling breaking news coverage on cable before they were promoted to the anchor chair at ' News was always on, giving it an advantage over its broadcast network competitors CBS and ABC. But it long was unable to overcome the advantage CNN had as the go-to utility for cable news. Eventually, MS
was always being a maverick,' said veteran TV news producer Jonathan Wald, who was a senior executive at the network. But the formula worked. The network became only more popular after Donald Trump emerged as a viable Republican presidential candidate in 2015 and disrupted the accepted norms in presidential politics. Once Trump got elected, MS
in 2022. Mitchell, a midday anchor on MS
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