Earler this month, Jools Lebron explained how she goes to work in a demure manner. Since then, ‘demure’ content has taken over TikTok. Here’s a short list of what they consider demure over there.
Have your Gen-Z co-workers started saying that they’re eating their desk salads in a way that’s “very demure, very mindful,” and you have no idea what they’re talking about? I’m here to help. Demure fever has swept TikTok, all thanks to a creator named Jools Lebron. Earlier this month, Lebron posted a video in which she described what it took to arrive at work in a demure fashion.
“I do my makeup. I lay my wig. I do a little braid,” she said to the camera. “Very demure, very mindful. Let’s not forget to be demure, divas.”Since then, Lebron has made dozens of videos about what is and isn’t demure, mindful, and cutesy. Her videos have taken the app by storm, with her most-viewed “demure” video reaching over 19 million views. Since Lebron’s videos have taken off, people have taken it upon themselves to declare what is and isn’t demure.
The Balearic Islands’ government is investigating her for not following protocol to film her new music video on the dunes of S’Espalmador.“They’ll ask you to do something profoundly ridiculous and you can’t tell them how dumb the idea is.”Model Paloma Elsesser, stylist Gabriella Karefa-Johnson, and friends cleared their coveted closets for a rare designer sale featuring sizes up to 4XL. You'll receive the next newsletter in your inbox.
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