'Very demure' is TikTok's latest buzzword, but why? The viral trend, coined by influencer Joolie Lebron, explained
Are you very demure, very mindful? Every now and then, a new word or phrase explodes on TikTok. Suddenly, it's all anyone can say. The latest to enter the chat? Introducing “very demure,” often followed by “very mindful.” OK, so what is going on here, and why is everyone on TikTok suddenly so “demure?” Yes, demure means “reserved, modest, and shy,” but, no, this isn't a Bridgerton-inspired or trad wife-coded trend promoting ladylike behavior. It's…well…just a silly joke.
” After the video took off, Lebron leant into the joke, making being “demure” her whole schtick. There are videos of her thanking her hotel staff demurely, queuing for a plane demurely, exiting a plane demurely and “doing her midnight munchies” very demurely, very mindfully. Plenty of other TikTokers have leapt on the trend. “Bed rotting, but make it demure,” wrote one.
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