Vipp presents Marie’s Yellow, a new shade for its pedal bins that honours the founder’s wife, in an installation also introducing Paola Paronetto’s ceramics in Copenhagen
, the installation takes over the Copenhagen Vipp store and offers the brand an opportunity to also explore a new approach to colour. It was 1939 when Marie Axelsen asked her husband, Holger Nielsen, to create a bin she could use in her hairdressing salon. A skilled metalsmith, Nielsen created the bin and called it Vipp, the Danish word for ‘tilt’ – the rest is design history. The new edition of the iconic pedal bin is characterised by a joyful pale yellow shade .
As the legend goes, the original Vipp bin was never intended as a commercial product, but just as a hands-free tool for Axelsen. However, the salon’s customers were instantly attracted by the groundbreaking new bin, and started requesting it for themselves – prompting Nielsen to begin the production.
‘Without my mother’s entrepreneurial mindset and promotion of the bin in her hairdressing salon, Vipp would not be where it is today,’ continues Egelund. ‘She was a fashionable woman, ever stylish and often dressed in her favourite colour, yellow. So, it’s about time that we dedicate a Vipp collection to her, suitably dressed in yellow.’
For the occasion, the Vipp Copenhagen showroom features new colourful interpretations of the brand’s classics, from the swivel chair in new bold stripes to the daybed in a contemporary yellow flower pattern. During 3 Days of Design, Vipp also unveiled its collaboration with Italian artist Paola Paronetto: the brand asked the ceramicist to create a series of vessels that match the new yellow shade, also introducing her work in Copenhagen .TOPICSRosa Bertoli was born in Udine, Italy, and now lives in London. Since 2014, she has been the Design Editor of Wallpaper*, where she oversees design content for the print and online editions, as well as special editorial projects.
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