Uber is rolling out new features it says will keep riders safe, following the killing of a South Carolina college student who got into a wrong car she mistook for her Uber ride.
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It's not the first time that fake Uber drivers have become an issue. Three women in Los Angeles have filed a lawsuit against the company alleging they were sexually assaulted by men posing as Uber drivers outside bars and nightclubs, leading to questions over whether the company has done enough to warn riders.
The company says it also will be working with universities nationwide to develop dedicated pick-up zones on and off campus, and a ride voucher program to provide subsidized rides for students at times when other ways home are limited or unavailable. West acknowledged that people sometimes use the app while drunk. He said the company factored that in while devising the new features.
Uber is unveiling the new safety features at the same time as it prepares to go public. West acknowledged that the company is working toward an initial public offering, and said Uber is launching the new alert system for reasons that go beyond its bottom line.
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