Uber Is Huge, Diversified, and Other Things We Learned From Its IPO Filing

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Uber Is Huge, Diversified, and Other Things We Learned From Its IPO Filing
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Ride-hailing giant Uber Technologies has filed its IPO registration statement with the Securities and Exchange Commission. It will become the latest in a series of high-valued tech companies to go public, following the IPO by its rival Lyft.

Ride-hailing giant Uber Technologies filed its IPO registration statement with the Securities and Exchange Commission late Thursday. It will sell stock in its initial public offering in about a month, becoming the latest in a series of high-valued tech companies to go public, following the IPO by its rival Lyft this month.

Rival Lyft cites $1.2 trillion in U.S. spending on personal mobility when referring to its addressable market. Uber operates in more countries and says its addressable market for ride-hailing is $5.7 trillion. What’s more, Uber thinks its meal delivery addressable market is $800 billion, and it’s focused on disrupting the freight brokerage industry with a $72 billion addressable market. That freight market doesn’t include the $700 billion U.S. businesses spend on trucking each year.

“Freight was markedly bigger than we were expecting and will be a major focus of the roadshow in our opinion,” Wedbush analyst Dan Ives told Barron’s. A roadshow is part of the IPO process, where investors meet with management and ask questions about the business. “This is a clear shot across the bow at freight brokerage players that Uber is a force to be reckon with,” Ives said. Large U.S. freight brokers include C.H. Robinson Worldwide and XPO Logistics . C.H. Robinson declined to comment.

There is something to this ride-hailing thing. Fifty billion dollars in gross bookings is a lot. So is the $39 billion paid to drivers. Uber’s losses are large—it has lost $10 billion from operations over the past three years—but it’s easy to see why growth investors are excited. Autonomous technology can give the company a way to cut prices and keep more of its gross bookings.

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