TradFi Underestimates Bitcoin's Enormous Scale, Franklin Templeton CEO Says

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TradFi Underestimates Bitcoin's Enormous Scale, Franklin Templeton CEO Says
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Helene is a New York-based reporter covering Wall Street, the rise of the spot bitcoin ETFs and crypto exchanges. She is also the co-host of CoinDesk's Markets Daily show. Helene is a graduate of New York University's business and economic reporting program and has appeared on CBS News, YahooFinance and Nasdaq TradeTalks. She holds BTC and ETH.

Franklin Templeton CEO Jenny Johnson said traditional finance is underestimating the size of bitcoin.

JACKSON HOLE, WYOMING — Franklin Templeton CEO Jenny Johnson, who steered the asset management giant toward the digital asset space after taking over her family's company in 2020, is shocked by how much traditional financial firms are unaware of Bitcoin's scale. This includes digital assets, which Johnson believes is one of two big, obvious trends that she didn't want to miss.

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