Maddie Ellis is a weekend editor at TODAY Digital.
“Are you wearing the c—?” “Canvas mini-tote bag from Trader Joe’s? Yeah, I am.” A miniature version of the grocer’s signature reusable shopping bag has taken the internet by storm, causing shoppers to line up for restocks and swarm the product with a fervor reminiscent of the pink Stanley cup that went viral in January. Trader Joe’s describes the bag, sold in navy, green, red and yellow for $2.99, as “ideal for smaller shopping trips.
cisneros’ post, a small carton with the mini-totes stood at the front of the store, filled the brim, when customers started walking in en masse, surrounding the stand as most people grab several bags. Caroline Hernandez posted a video from a store in Chino Hills, California, arriving before the store's 8 a.m. opening on March 2. After waiting in the line that had formed in front of the doors, Hernandez entered the store with a mass of people, collectively beelining for the totes.
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