Trader Joe’s dropped a tiny tote, and fans readily cleared all stock of it, multiple times over.
Welcome to Delicious or Distressing, where we rate recent food memes, videos, and other entertainment news. Last week we discussed Wendy's dynamic pricing plan. Months after the Stanley Cup craze drew frenzied crowds and ransacked shelves at stores across the country, shoppers have found another product to fixate on: the new Trader Joe’s mini tote. It is, as you might expect, simply a smaller version of Trader Joe’s original and timeless canvas tote bag.
Personally, my takeaway here is that the Trader Joe’s brand is stronger than ever—or rather that it’s the next brand that’s so not fashion, it’s fashion. Like other brands, Trader Joe’s mini tote is the perfect storm of exclusive and utilitarian-chic. Don’t be surprised at the inevitable Telfar x Trader Joe's collab; I’m speaking it into existence. The only logical next step for Trader Joe's is to release another tote bag, even smaller this time, and price it at $75.
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