Touch 'n Go Visa card can't be used for tolls and public transport, but the real problem is the brand - SoyaCincau

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Touch 'n Go Visa card can't be used for tolls and public transport, but the real problem is the brand - SoyaCincau
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Many people were frustrated that the Touch 'n Go Visa card can't be used on TNG terminals for tolls, parking and public transport. The biggest issue isn't technology, but the TNG brand itself.

as you are required to “collect” the credit at only two “Pick Up Devices” nationwide.

The Touch ‘n Go brand has reputational baggage and all of these issues could have been avoided if it introduced a new brand for its eWallet and subsequent digital products. After all, new digital products including the Visa card don’t really require any “touching” at all as it primarily involves QR codes, in-app or wave.

Imagine if Touch ‘n Go Digital used “Go Plus” as their digital payment brand and the latest card is called Go Plus Visa. That would have created a clear separation from Touch ‘n Go and people wouldn’t expect the new Visa card to work for toll payments. At the moment, Touch ‘n Go products are fragmented with TNG, Enhanced TNG with NFC, TNG PayDirect, TNG eWallet, TNG RFID and now TNG Visa, so it is not surprising that consumers can get confused.

Whenever Touch ‘n Go is being argued online, the public always brings up the old argument about Touch ‘n Go being a monopoly for highway toll payments. As revealed by previous Works Minister Fadillah Yusof, thewhen MLFF is implemented with RFID. Before Malaysia can remove all barriers and physical toll lanes on the highway, there are still several

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