Anheuser-Busch marketing executives have allegedly “paused” additional campaigns so that they can implement a more “robust” vetting process.
Bud Light’s controversial marketing deal with transgender social media influencer Dylan Mulvaney has ignited speculation that top executives at corporate parent Anheuser-Busch may have been blindsided by the tie-up when it was revealed., a conservative-leaning news site.
The accuracy of the report — which comes despite the fact Bud Light has publicly stood behind its partnership with Mulvaney — couldn’t immediately be confirmed.“Some low-level marketing staffer who helps manage the hundreds of influencer engagements they do must have thought it was no big deal,” according to an unnamed source cited by the Daily Wire.
Bud Light executives were reportedly caught unawares over plans to partner with transgender influencer Dylan Mulvaney.Leaked pics show Bud Light exec who wants to update company’s ‘fratty’ culture enjoying fratty party Alissa Heinerscheid, the vice president of marketing, told the “Make Yourself at Home” podcast last week that she wanted to transform Bud Light’s brand.
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