Anheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.
The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing “gender propaganda."“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas.
“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen."Mulvaney, a popular TikTok influencer with over 10 million followers, was sent packs of Bud Light with her face printed on the cans as part of an ad for the beer company’s March Madness contest.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Bud Light called out for staying silent amid Dylan Mulvaney controversyBud Light is being slammed for not speaking out amid calls for a boycott due to the brand's relationship with trans influencer and activist Dylan Mulvaney.
Read more »
PolitiFact - Anheuser-Busch CEO didn’t resign after Bud Light partnered with Dylan MulvaneyAnheuser-Busch’s partnership with transgender social media influencer Dylan Mulvaney has sparked backlash from conservat
Read more »
Bud Light’s Dylan Mulvaney controversy hits rural distributors as branding guru thinks consumers are confusedBeer Business Daily's publisher says distributors in rural areas are 'spooked' over backlash to Bud Light celebrating transgender activist Dylan Mulvaney.
Read more »
Bud Light distributors ‘spooked’ by backlash to Dylan Mulvaney partnershipAnheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.
Read more »
Bud Light sales down after partnership with transgender influencer Dylan MulvaneyBud Light sales have taken a hit as sales reps and bars are struggling to move the beer after the brand announced a partnership with transgender influencer Dylan Mulvaney earlier this month.
Read more »