Country music singer John Rich said he pulled cases of Bud Light from his Nashville bar as part of a boycott against the brand for partnering with transgender activist Dylan Mulvaney.
Country music singer John Rich is pulling Bud Light from his Nashville bar following the Anheuser-Busch brand partnering with transgender activist Dylan Mulvaney.Bud Light’s vice president of marketing, Alissa Heinerscheid defended the marketing move, saying she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.for target practice in a viral video echoing calls to boycott the brand.
Rich, the founder of Redneck Riviera, a popular bar and restaurant in Nashville, asked his Twitter followers last week to weigh in on replacement suggestions after pulling Bud Light from his bar. “It’s their right to market it however they want. They’re making a bet [that] this is going to sell more product,” Rich said. “…What’s happening, Tucker, is people who have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can support. There are tons of up-and-coming American brands out there that people are flooding to, kind of like mine.
The beer maker stirred controversy when it celebrated Dylan Mulvaney’s “365 Days of Girlhood,” by sending Mulvaney custom-made cans featuring the influencer’s face.“I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past several days you’re hard-pressed to find anyone ordering one…” Rich said during the interview.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.
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