Today's Video Headlines: 3/22/2026
Move over, “Yellowstone”—real-life New York ers are taking notes on a new drama transporting them out to the mountains of Montana . Taylor Sheridan’s latest show, “The Madison,” starring Michelle Pfeiffer and Kurt Russell , follows a New York family relocating to Montana .
The show is set primarily in the Madison River Valley, near Ennis, MT, a small town with a population of 615. The median listing price in Ennis is $742,000, which is 49.9% higher than it was pre-pandemic in February 2020. Over the last six years, Montana has experienced the steepest overall growth in listing prices of any state in the U.S., according to Hannah Jones, senior economic research analyst at Realtor.com. Chase Heiland, a Montana real estate broker with Keller Williams, says “The Madison” could be a case of art imitating life—because he’s seen a lot of interest in the area from New Yorkers. “I had some clients from New York who bought land in Ennis with plans to build their retirement home there someday,” Heiland tells Realtor.com. He adds that New Yorkers are drawn to the region for its wide-open spaces, ranch lifestyle, and recreational activities such as skiing and fly-fishing.Move over, “Yellowstone”—real-life New Yorkers are taking notes on a new drama transporting them out to the mountains of Montana.“You have to place a good amount of value on outdoor recreation for a full-time move to make sense—otherwise, you’re pretty cooped up in the winter,” he says. “In the colder months, many New Yorkers enjoy skiing, snowboarding, snowshoeing, ice fishing, and hunting.” Heiland says his East Coast clients love Ennis’ small-town charm. “It’s what you would think of as an old cowboy rancher town,” he explains. Heiland has had New York clients interested in primary residences, vacation homes, ranches, and land to build on in both Ennis and nearby Three Forks, where parts of “The Madison” were also filmed.Taylor Sheridan’s latest show, “The Madison,” starring Michelle Pfeiffer and Kurt Russell, follows a New York family relocating to Montana.Heiland says Three Forks—about 30 minutes west of Bozeman—is where the Missouri River begins, formed by the confluence of the Madison, Gallatin, and Jefferson rivers. The population of the town is 2,034, and the median listing price is $596,225, 50% higher than it was in February 2020.Chase Heiland, a Montana real estate broker with Keller Williams, says “The Madison” could be a case of art imitating life—because he’s seen a lot of interest in the area from New Yorkers.“The Madison” was partially shot in Bozeman, where the median listing price is currently $754,000—$250,250 higher than it was in February 2020. “Bozeman is what’s considered the ‘Big City’ in Montana,” says Heiland. “It has more art, culture, and restaurants than the smaller towns, but is much slower than New York City.” According to Jones, interest from New York City viewers exploring Montana listings on Realtor.com reached its peak in 2021, making up 5.1% of total viewership.Another Taylor Sheridan juggernaut, “Yellowstone,” attracted a lot of out-of-state buyers to Montana in the last few years, Heiland explains. “I do recall getting calls from people who said, ‘I saw Yellowstone, I want to move there,’ and when I’d ask if they’d ever been here before, they’d say no,” he says.Heiland has had New York clients interested in primary residences, vacation homes, ranches, and land to build on in both Ennis and nearby Three Forks, where parts of “The Madison” were also filmed.Over the last six years, Montana has experienced the steepest overall growth in listing prices of any state in the U.S., according to Hannah Jones, senior economic research analyst.The series debuted in 2018—only a few years before Montana’s housing market surged during the pandemic. “Accelerating home prices and substantial growth have characterized the Montana housing market since the onset of the pandemic,” says Jones. “Home shoppers in search of value and views latched on to the scenic state, fueled by a remote-work revolution that decoupled high-paying salaries from coastal urban hubs.”: Kurt Russell as Preston Clyburn and Matthew Fox as Paul Clyburn, in season 1, episode 1 of the Paramount+ series “The Madison.”It’s a working cattle property that’s a five-hour drive from Yellowstone National Park in Montana’s Bitterroot Valley.15M US senior homeowners have no children to leave their house to — but don't expect a 'silver tsunami'Taylor Frankie Paul sends cheeky message with shirt following ‘Bachelorette’ cancellationU.S. Air Force deploys A-10 Thunderbolt II attack aircrafts to target boats ambushing ships in the Strait of Hormuz Move over,"Yellowstone"—real-life New Yorkers are taking notes on a new drama transporting them out to the mountains of Montana.Taylor Sheridan’s latest show,"The Madison," starring Michelle Pfeiffer and Kurt Russell, follows a New York family relocating to Montana.Chase Heiland, a Montana real estate broker with Keller Williams, says"The Madison" could be a case of art imitating life—because he's seen a lot of interest in the area from New Yorkers.Heiland has had New York clients interested in primary residences, vacation homes, ranches, and land to build on in both Ennis and nearby Three Forks, where parts of"The Madison" were also filmed.Over the last six years, Montana has experienced the steepest overall growth in listing prices of any state in the U.S., according to Hannah Jones, senior economic research analyst.: Kurt Russell as Preston Clyburn and Matthew Fox as Paul Clyburn, in season 1, episode 1 of the Paramount+ series"The Madison." 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Housing Kurt Russell Montana New York Relocation Yellowstone (TV Show)
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